While I was leading the Glaxo Wellcome (now GSK) design team, I was asked to do a speaking engagement. My team made some incredible work so I thought it would be fun to include them, too.
We happened to all be into professional wrestling at the time, so it was natural to develop a mailer/poster that showed that kitschy love. As the mailer unfolds, so does the drama that in-house design teams have to wrestle with.
Once opened, the mailer became a sweet poster.